Press Release: Embarcadero Gains Strong Momentum for Industry's First On-Demand, Multi-Platform Tool Chest: Embarcadero® All-Access™

By: David Intersimone

Abstract: Analyst and customer feedback highlights success of new licensing model that provides software and database professionals with a comprehensive on-demand tool chest.

SAN FRANCISCO – July 1, 2009 – Embarcadero Technologies, Inc. today reported strong momentum following the launch of Embarcadero All-Access, the industry’s first comprehensive, multi-platform tooling solution that provides software on-demand. Embarcadero All-Access provides application developers, architects and database professionals with cost-effective access to the tools they need to design, build and run software applications and database systems across all of the most common platforms and programming languages.

“At times when IT budgets face considerable constraints, user organizations are more inclined to reduce costs by purchasing suites with broader functionality rather than individual best-of-breed tools. Embarcadero’s All-Access initiative is well-timed to appeal to organizations that are looking to reduce costs, as well as simplify their license arrangements,” said Rob Hailstone, software infrastructure practice director, Butler Group. “Embarcadero seems to have achieved a nice balance with the simplicity of license management together with sufficient options to appeal to a broad set of user requirements.”

John Rosemeyer, manager of Oracle Information Architecture at Orange Lake, a family of premier resorts and country clubs, agrees that All-Access is ideally timed, as IT enters an era in which roles are being broadened and redefined.

“The new DBA role includes architecting databases, supporting databases, gathering business requirements, defining work flow solutions to business and automated processes, programming SQL-based procedures, altering databases, providing performance tuning, and managing the database source code throughout development, test and production environments,” said Rosemeyer. “Embarcadero All-Access does an outstanding job of having a suite of tools to enable a DBA to effectively meet the demands of today’s IT industry.”

As proof of Embarcadero’s commitment to meeting the ongoing needs of its customers, the company has already expanded All-Access to include J Optimizer, a new Java profiling and performance optimization product introduced in March. Further additions to the All-Access tool chest are Delphi® 2007 and C++Builder® 2007, which accompany the latest 2009 versions already included in All-Access. With the addition of these popular older editions of Embarcadero development tools, customers who want the benefits of All-Access but are not yet ready to make the move to Delphi 2009 will find All-Access an ideal platform on which to make both this and future transitions.

“We wanted to empower our customers to get far more value for their tools investments, both now, in the current economic climate, and in the future,” said Wayne Williams, CEO of Embarcadero Technologies. “Embarcadero All-Access is accomplishing this by changing the way people acquire, access and manage their software tools. Now, anyone in software or database development or management has immediate access to the largest collection of premium tools in the industry, at a price that fits within their budget.”

For a limited time, Embarcadero is offering special upgrade pricing for All-Access from a selected set of competitive products, in addition to offering upgrade pricing to existing Embarcadero customers. It is now even easier for users to experience the benefits of All-Access, with a free trial download at:

About Embarcadero Technologies

Embarcadero Technologies, Inc. is a leading provider of award-winning tools for application developers and database professionals so they can design systems right, build them faster and run them better, regardless of their platform or programming language. Ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. Embarcadero is online at

Embarcadero, the Embarcadero Technologies logos and all other Embarcadero Technologies product or service names are trademarks or registered trademarks of Embarcadero Technologies, Inc. All other trademarks are property of their respective owners.

Michelle Chase
Chase Communications

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