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By: Anders Ohlsson
Abstract: Scott Van Camp's article in Technology Marketing
Technology Marketing's Scott Van Camp writes:
Borland Software Corp. ... has launched a $12 million ad campaign to reintroduce the Borland brand.
With the tagline "Excellence endures," the print and broadcast effort will accentuate two core themes: Borland's reputation for technical excellence, and its focus on providing products for accelerating application development, says Scott Langmack, Borland's senior vp and chief marketing officer.
Also see my article on our latest ad campaign
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