"Open" just another buzzword?

Are companies joining the open source movement just because it gets them noticed in the market?

ZDNet's insightful Mary Jo Foley takes a look at the marketing department's new magic word: "open." Yes, jumping on the open source wagon gets you a second look from venture capitalists, potential partners, and customers. But are the new open source companies really committed to the open source movement?

ZDNet: Riding on the open-source wagon