Embarcadero Expands Market Reach of its Application Development Solutions with New Lifeboat Distribution Master Distributor Partnership

By: Tim DelChiaro

Abstract: Extended Partnership with Specialty Software Distributor to Create Multi-Device Mobile Development Opportunities

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Embarcadero Expands Market Reach of its Application Development Solutions with New Lifeboat Distribution Master Distributor Partnership

Extended Partnership with Specialty Software Distributor to Create Multi-Device Mobile Development Opportunities

SAN FRANCISCO – Nov. 19, 2013 Embarcadero Technologies, a leading provider of software solutions for application and database development, today announced Lifeboat Distribution, an international specialty software distributor, master distributor for Embarcadero’s software development solutions. This extends an existing 10-year relationship between the two companies.

The industry is seeing a continued rise in popularity of mobile computing in the workplace and beyond. Given this, the mobile applications market is booming. Embarcadero recently announced a near doubling of the demand for its multi-device and multi-language application development technologies in the third quarter of 2013. The extended Embarcadero-Lifeboat partnership will allow Embarcadero to expand its market reach for its products and meet the high mobile demand by tapping into Lifeboat’s broad reseller network in the United States and Canada.

“The growing demand for high-quality mobile applications presents a major business opportunity for those who can meet the development needs of this hot sector,” said Tony de la Lama, senior vice president of marketing and R&D at Embarcadero Technologies. “We are committed to helping developers solve today’s unique mobile and multi-device development challenges and committed to growing our channel presence to do so. Lifeboat shares our focus on software development, has a proven track record of success among resellers and is considered a true extension of Embarcadero’s sales team so we are thrilled to build upon on our market leadership and penetration with their help.”

Embarcadero has had a long and successful relationship with Lifeboat, with the companies entering into a formal partnership in 2003 when Lifeboat started distributing Embarcadero’s Borland and CodeGear products. Under the terms of the new agreement, Lifeboat will expand Embarcadero’s reach and distribute its extensive portfolio of application development solutions, including RAD Studio XE5, Delphi XE5, C++Builder XE5 and InterBase XE3, to its North American network of solution providers, VARs, systems integrators, corporate resellers (LARs, DMRs) and consultants. Customers will benefit from Lifeboat’s deep software development expertise, shared vision for supporting mobile applications and knowledge of Embarcadero products.

“We are delighted to partner with Embarcadero on the expansion of their channel program,” said Dan Jamieson, vice president and general manager at Lifeboat Distribution. “With the booming market and strong demand for mobile applications, resellers are seeing tremendous business opportunity with Embarcadero’s RAD Studio XE5 technologies, as their customers look for effective ways to build multi-platform applications without having to sacrifice quality, functionality or performance.”

Lifeboat is highly regarded within the reseller community as the distributor of choice for complex, technical software. The distributors’ representatives are experts at assisting resellers in servicing the IT community. With regular training and certification in the software products they sell, they have deep expertise in software development, providing resellers with the specialized knowledge and counsel they need to succeed.

About Embarcadero Technologies

Embarcadero Technologies, Inc. is a leading provider of award-winning tools for application developers and database professionals so they can design systems right, build them faster and run them better, regardless of their platform or programming language. Ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance, and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. To learn more, please visit www.embarcadero.com.

About Lifeboat Distribution

Lifeboat Distribution, a subsidiary of Wayside Technology Group, Inc. (NASDAQ: WSTG), is an international specialty software distributor for virtualization/cloud computing, security, application and network infrastructure, business continuity/disaster recovery, database infrastructure and management, application lifecycle management, science/engineering, and other technically sophisticated products. The company helps software publishers recruit and build multinational solution provider networks, power their networks, and drive incremental sales revenues that complement existing sales channels. Lifeboat Distribution services thousands of solution providers, VARs, systems integrators, corporate resellers, and consultants worldwide, helping them power a rich opportunity stream, expand their margin+ services revenues, and build profitable product and service businesses. For more information, visit http://www.lifeboatdistribution.com, or call +1.800.847.7078 (US), +1.732.389.0037 (International), +1.888.523.7777 (Canada), or +31.36.8200.236 (Europe). Follow Lifeboat Distribution on Twitter (@LifeboatVAD) and Facebook (LifeboatDistribution).

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Press Contact:

Danielle Salvato-Earl

Kulesa Faul for Embarcadero Technologies

650-922-7287
Danielle@kulesafaul.com


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