ERPLY Taps Embarcadero Delphi XE2 to Bring Windows Point of Sale to Mac OS X

By: Tim DelChiaro

Abstract: ERPLY Addressing Windows and Mac Cross-Development Challenges with High Productivity Application Development Software from Embarcadero

SAN FRANCISCO, Jun 25, 2012 -- Embarcadero Technologies, a leading provider of software solutions for application and database development, announced today that ERPLY, a leading provider of cloud-based POS software, used Embarcadero Delphi XE2 with FireMonkey to develop its Windows Point of Sale software and pave the way for a Mac OS X version.

"In retail, more and more shops want to use Mac hardware," says Kristjan Hiiemaa, founder and CEO of ERPLY. "As Windows developers we were concerned about the time we had to spend learning a new language and platform to create Mac applications. FireMonkey gives us the ability to deploy a Windows application to Mac OS X using the same code base which saves us tremendous amount of time."

With FireMonkey developers can create rich HD and 3D applications that communicate business ideas with higher visual fidelity and deeper user involvement. "We used FireMonkey to design a modern rich user interface on Windows, giving our application a cutting-edge look and feel. What's great is that we can deploy our application to Mac OS X which allows us to compete better in the market," says Kristjan Hiiemaa.

ERPLY recently announced a strategic integration with PayPal providing businesses with a new way to accept mobile payments and manage their business operations. ERPLY's largest deployment has 500 locations and the Windows POS application is now being launched across the retail chain of Elizabeth Arden Corp.

ERPLY Viewed as "The Skype of Business Software"

ERPLY won the Seedcamp 2009 in London where it received $50,000 in funding. The company was selected by the Wall Street Journal in 2010 as one of the top ten European startups of the year. TechCrunch has called the company "the Skype of business software," reporting that ERPLY has since raised approximately $2 million.


ERPLY is a leading provider of commercial Point of Sale, retail inventory management and ecommerce, offering comprehensive solutions for both traditional platforms and mobile devices. ERPLY clients process over $2.5 million per day in transactions. The software handles data across physical shops, online stores and warehouses, and provides real-time dashboards with real-time data. Investors include: Redpoint, Index Ventures, Accelerator Group, Marten Mickos, Zack Urlocker, Kenny van Zant, Aydin Senkut, David McClure. ERPLY has offices in New York, London and Tallinn, Estonia. For more information, visit

About Embarcadero Technologies

Embarcadero Technologies, Inc. is a leading provider of award-winning tools for application developers and database professionals so they can design systems right, build them faster and run them better, regardless of their platform or programming language. Ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. Embarcadero is online at

Embarcadero, the Embarcadero Technologies logos and all other Embarcadero Technologies product or service names are trademarks or registered trademarks of Embarcadero Technologies, Inc. All other trademarks are property of their respective owners.

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