Discover How to Leverage Visual C++ and Visual Studio Skills with Embarcadero Software Development Tools at Microsoft TechEd Conference

By: Tim DelChiaro

Abstract: Visit Embarcadero in Booth #2149 at TechEd 2012 in Orlando, Florida June 11-14

 Discover How to Leverage Visual C++ and Visual Studio Skills with Embarcadero Software Development Tools at Microsoft TechEd Conference

Visit Embarcadero in Booth #2149 at TechEd 2012 in Orlando, Florida June 11-14

SAN FRANCISCO June 1, 2012Embarcadero Technologies, a leading provider of software solutions for application and database development, today announced that it will be showcasing its software development and database tools at the Microsoft TechEd conference in Orlando, Florida June 11-14, booth #2149.

Embarcadero will be demonstrating their popular software development tools for creating applications for Microsoft Windows, .NET, Mac, Web and mobile, as well as a full suite of database tools for database architects, developers and administrators using the Microsoft SQL Server database. Embarcadero products on display will include: RAD Studio, Delphi, FireMonkey, C++Builder, RadPHP, Prism, DB PowerStudio for SQL Server, and InterBase.

“For software developers and database professionals working with Microsoft technologies, TechEd is a great opportunity to learn about new technologies and tools that will help solve today’s IT challenges,” said Michael Swindell, senior vice president of product marketing and management. “Embarcadero is excited to be sharing information about our FireMonkey application development platform that provides unique benefits to development teams who want to address the growing Mac and mobile markets in an efficient way.

TechEd is Microsoft's premier technology conference for IT professionals and developers, offering the most comprehensive technical education across Microsoft's current and soon-to-be-released suite of products, solutions, tools, and services. Embarcadero is a member of the Microsoft Partner Network and the company offers products that work with Microsoft technology.

This year, attendees who stop by the Embarcadero booth can enter to win a new iPad (that can be used to run iOS apps created with FireMonkey). In addition, TechEd attendees can pick up a flyer with an exclusive show special offer.

For Software Developers

  • Software developers can discover how to leverage their Visual C++ and Visual Studio skills to create Mac apps with Embarcadero tools
  • Developers can learn how to use FireMonkey in Delphi and C++Builder to develop once on Windows and target both Windows and Mac from a single codebase.
  • .NET developers can see how to use new Embarcadero Prism XE2.5 to create Windows 8 Metro applications. Embarcadero Prism includes RemObjects Oxygene technology.

For Microsoft SQL Server users

Embarcadero's popular database tools can save time and effort for DBAs, database architects and SQL developers.

  • DB PowerStudio for SQL Server is an intuitive, highly-visual toolset that complements SSMS with critical capabilities such as database change management and SQL optimization and tuning.
  • ER/Studio XE2 is the fastest, easiest and most collaborative way for data modeling professionals to build and maintain enterprise-scale databases and data warehouses.

About Embarcadero Technologies

Embarcadero Technologies, Inc., a software management and delivery company, is a leading provider of database and application development software tools, as well as the only Enterprise App Store platform built for regular PC software. By using Embarcadero‘s award-winning products, professionals can design systems right, build them faster and run them better, regardless of their platform or programming language. Three million users worldwide and 90 of the Fortune 100 companies rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance, and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. Embarcadero is online at


Embarcadero, the Embarcadero Technologies logos and all other Embarcadero Technologies product or service names are trademarks or registered trademarks of Embarcadero Technologies, Inc. All other trademarks are the property of their respective owners.

Press contacts:

Lindsey Pappas

Atomic PR for Embarcadero


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