Announcing: Jim Douglas, new CEO of CodeGear

By: David Intersimone

Abstract: Jim Douglas, new CodeGear CEO is responsible for driving CodeGear to the next level, building on the solid foundation and momentum achieved by the CodeGear team under Ben Smith’s leadership.

Hello CodeGear community!

Today we made a change to the leadership team at CodeGear. Jim Douglas is joining as CEO of CodeGear. Jim will be responsible for driving CodeGear to the next level, building on the solid foundation and momentum achieved by the CodeGear team under Ben Smith’s leadership.

Ben has vast experience establishing new ventures and has done a great job with CodeGear’s formation and has prepared the organization for growth. Now that the critical formation phase is nearly complete, he will be moving on to work again in the private equity, acquisition and venture arena . I would like to thank Ben for the significant contribution he’s made in setting the right tone, energy and structure at CodeGear, and for being a key driver in Borland’s business development and acquisitions over the past couple of years.

I would like to welcome Jim as he takes the helm as CEO of CodeGear today. He will be responsible for working with the team to deliver on the plans we’ve been discussing over the past several months – to establish CodeGear as the premier software development tools company.

Jim is an accomplished leader, with a track record of working with high-growth software companies. He brings a great mix of leadership, inspiration, operational experience, technical breadth, and passion for customer care. He was a long-term member of the Cadence Design Systems management team. And over the past few years, he has been the CEO of several start-up ventures including ReShape and Tality. We are lucky to find someone that has such a perfect set of skills for this opportunity.

Thank you for your continued support as we charge ahead to build a business focused on delivering the best developer tools in the world.

- Tod
Tod Nielsen
Borland CEO

Jim Douglas Bio

Jim Douglas has 20+ years experience in high-technology marketing, sales, and operational management. He was most recently president & chief executive officer of NEA-backed electronic design automation start up ReShape, Inc. Jim was brought on board by the investors to transition the company from an engineering services firm to a software business model. This required developing an initial product strategy, R&D roadmap, supporting business plan, and raising additional venture funding ($12m). These efforts resulted in the sale of the company to Magma Design Automation.

Prior to joining ReShape, Jim served as vice president worldwide sales and marketing for Tality, Inc. Tality was a $200m design services company which was launched as a spin-off of Cadence Design Systems, Inc. in 1999. In addition to managing a direct sales team located in North America, Europe, Japan, and Asia, Jim was responsible for architecting and executing the company’s market introduction (positioning, brand, name, business systems, etc.). Prior to running sales and marketing, he was vice president and general manager of the Information Appliances Design Group. This business line was focused on outsourced development (engineering through manufacturing) of handheld devices for commercial and consumer applications.

Previously, he spent eight years at Cadence Design Systems in various senior management roles. He last served as vice president of product marketing, with global responsibility for Cadence’s $950m software business. In this role, Jim managed a global team of product, channel, and technical marketing professionals and a budget in excess of $18m. During his tenure running product marketing, the company achieved explosive revenue growth and was able to go from the number three vendor in the market to a dominant number one position.

In addition to marketing, sales, and operational experience, Jim has extensive experience in mergers and acquisitions, investor relations, and public and private equity fund raising.



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