Maximizing the Business Value of Software

The increasing complexity of software development combined with the pervasive importance that software plays today as part of everyday business operations requires a new approach to driving the predictability and reliability of software projects. With the right approach, organizations can ensure that their software development efforts expand opportunities (increase revenue), reduce costs, reduce risk, optimize quality, and accelerate time to market.

Watch the BorCon 2004 keynote presentation by Boz Elloy, Borland Senior Vice President of Software Products, for a presentation of Borland's continued innovation and to learn how the right approach unites business, development and operations teams, and roles to transform the black-art of software by applying focus, precision, and control to maximize the business value of software.

This presentation includes an introduction to Software Delivery Optimization, and a technology demonstration of role-based development.

For more information on Software Delivery Optimization, see the Software Delivery Optimization home page, and the Themis release of Core SDP.