TO ALL ENTERPRISE DEVELOPERS:
TEAR THE BARRIERS DOWN.
BORLAND® CORE™ SDP 
"Time, quality, cost. Pick two." The perennial development dilemma. How do you balance the
ever-changing demands of business users with the practical limitations of software development?
And how can you communicate realistic trade-offs to management and business stakeholders in terms they can understand?
For over 20 years, Borland has been committed to removing the barriers to software development.
And now we are proud to announce the most significant expression of that commitment to date: Borland® Core™ SDP.
An even higher level of optimization goes beyond individual productivity to make teams and entire organizations
more efficient and effective. By increasing visibility and collaboration across roles, Borland Core SDP transforms
ad-hoc software development into a manageable, predictable process that lets developers spend more time coding and
less time responding to knee-jerk change requests.
MAXIMIZE PRODUCTIVITY
Borland Core SDP combines best-in-class tooling with a collaborative application development process,
enabling rapid development of quality applications that consistently meet business, architectural, and
operational requirements. Now every member of the development team can have personalized access to all
of the information and capabilities they need to perform their jobs effectivelyfrom the latest standards
and design patterns to modeling, source code control, build management, defect tracking, change
management, and up-to-date requirements.
CLOSE GAPS
By eliminating communication gaps, Borland Core SDP speeds information flow across the entire
development team. Synchronized use cases, models, and code ensure everyone has a common
understanding of the application design and visibility into the entire process, reducing
the ambiguity that results in late-stage redesign and frantic rework.
FIGHT SCOPE CREEP
Borland Core SDP features integrated risk estimation, providing business decision makers
real-time feedback on the feasibility of new requirements. Built-in impact analysis informs
management of likely delays resulting from unrealistic change requests, so you dont have to.
GET RESULTS
Borland Core SDP takes software application delivery from design to operation with predictable
and repeatable success. For more information on Borland Core SDP, visit www.borland.com/core_sdp.
Sincerely,
Dale Fuller
CEO, Borland Software
