Announcing Borland JBuilder X

By: Tim Del Chiaro

Abstract: See the U.S. upgrade email and learn more about new Borland JBuilder X, our biggest JBuilder upgrade in years.

BORLAND


Dear JBuilder Developer,

The scramble is on to develop better Java™ applications, faster – while budgets shrink, requirements change, development teams become more dispersed, and target platforms multiply. So what else is new?

Actually, something really huge: the next generation of the #1 cross-platform Java IDE: Borland® JBuilder® X. A new JBuilder that will let your team build better software, faster – with a new, customizable UI… support for virtually every key platform… major advances in support for J2EE, Web application, and Web Services development… and tons of new productivity-boosting features developers have been clamoring for.

All this, and a special JBuilder X Enterprise upgrade price which is 40% below the new user price – PLUS another $200 off if you act quickly. Which you can do simply by clicking here:

A whole new look – one that YOU control – and a quantum leap in Java productivity.

One look at this advanced new JBuilder and you’ll see why we gave it a brand-new name – “X.” Now you can take Java development productivity to a whole new level – here’s how:

  • Custom-tailor your IDE for every type of project. Configurable “personalities” let you zoom through whatever project type is at hand – whether it’s simple Web applications this week or Web Services with EJBs the next – in maximum comfort, by streamlining and tailoring the IDE precisely for what you’re working on
  • Build and deploy industrial-strength J2EE™ applications more easily than ever, thanks to tight integration with the latest industry-leading J2EE servers – now including JBoss® – plus an enhanced visual deployment descriptor editor to further customize for your application server
  • Develop multi-tier Web applications in record time using a host of new tools and wizards like the drag-and-drop, two-way Struts designer that ties together every aspect of Struts-based development
  • Turbo-charge Web Services development. Leverage a new integrated design surface to visually – and more rapidly – create, validate, and implement Java-based, EJB-based and asynchronous Web Services
Start using the next generation of Java development technology now.

With JBuilder X you’ll take charge of a powerful, intuitive new UI based on the proven JBuilder framework. No matter what you’re building – J2EE, Web, mobile, Web Services, database, or any combination – you and your team will be able to:

  • Accelerate tedious coding tasks and minimize errors with new TagInsight for JSP™, HTML and XML, plus syntax highlighting for JSP Expression Language
  • Smooth, simplify, and control enterprise-scale development projects with new timesavers including multiple, advanced refactorings, and code view filtering that makes change-handling and project management easier and more efficient
  • Squash bugs faster. Breeze through local and remote debugging with the graphical debugger, including HotSwap for modifying code on-the-fly and new custom views for tailoring what and how debugging info is displayed
  • Build in application quality and reliability from the start – rather than having to rethink performance issues at the eleventh hour – thanks to the tightly integrated Borland® Optimizeit™ Suite 6
… and much, much more. Of course, “X” also comes with the advantages you chose JBuilder for in the first place: It’s open, standards-based, multi-platform, and leaves you free to choose or change deployment vendors at any time. Plus, it’s the only Java IDE that supports the entire application lifecycle, through tight integration with ALM products from Borland as well as hundreds of other ALM tools and components.

This quantum leap begins with a single, simple click.

JBuilder X will catapult your productivity to a whole new zip code – and, as a JBuilder user, you can get there for an amazing $1,600 less than everybody else. This special intro deal won’t last long, though. Better act now, before we come to our senses! Choose your JBuilder X edition, and place your order right now.

Thanks for reading. We look forward to meeting your development needs – and then some – with JBuilder X.

Sincerely,

The JBuilder X Team at Borland

P.S. Check out these incredible new JBuilder X features:

Feature

Developer

Enterprise

New refactorings and convenient access to the refactor menu

X

X

Integration with leading version control systems added to Developer edition: Borland® StarTeam®, CVS, Microsoft® Visual SourceSafe®, Rational® ClearCase®

X

X

Code folding for easier navigation through large source files

X

X

Project wide to-do's and bookmarks to better track work in progress

X

X

TagInsight for JSP, HTML, XML, and Ant build files

X

X

J2ME™ MIDP 2.0 support for developing mobile applications

X

X

Updated integration with latest versions of leading application servers, including newly added JBoss 3.x support

 

X

Enhanced visual deployment descriptor editor

 

X

Two-way visual Web Services designer

 

X

Two-way visual Struts designer

X

X

Optimizeit™ Suite 6 including Optimizeit™ Profiler, Thread Debugger and Code Coverage with new Automatic Application Quality Analyzer and Progress Tracker

 

X

Premium tools included from partners: altova® XMLSpy®, Crystal Reports®, Oracle®, salesforce.com®, and Sybase®

 

X

 

 

Made in Borland® Copyright © 2003 Borland Software Corporation. All rights reserved. All Borland brand and product names are trademarks or registered trademarks of Borland Software Corporation in the United States and other countries. Java and all Java-based marks are trademarks or registered trademarks of Sun Microsystems, Inc. in the U.S. and other countries. All other marks are the property of their respective owners. 21198a

Additional information on upgrade discounts: Featured discount applies to JBuilder X Enterprise. Regular upgrade price is $2,100 which is a 40% discount off the $3,500 new user price. Order by December 30th and save an additional $200, making your end price $1,900. JBuilder Developer upgrade discount is 30% off the new user price.

IMPORTANT NOTE: This is an example of an email that went out in the US. Pricing and availability will vary by country.

 

 

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