The JBuilder "Speed" ad

If you have seen any recent Java or software development magazines, you probably noticed the Borland and JBuilder “Speed” ads. The advertising campaign kicked off with two page ads in nearly every industry publication, promoting the Borland brand with themes like “Speed: Fast Teams and the Story of Borland.” The JBuilder ad continues with the speed theme and how JBuilder helps speed Java application development.

Little known fact: The new Borland magazine ads and Web banner ads feature Borland employees in the photos.

Work the way you want

What do we mean by work the way you want? Flexibility, freedom to choose your platforms, and the opportunity to put together the best development solution for your needs. We try to deliver on this in everything we do with support for multiple operating systems (Windows, Linux, and Solaris), multiple application servers (Borland Enterprise Server, BEA WebLogic, IBM WebSphere, Sybase EAServer, Oracle9i Application Server), and version control systems (Borland StarTeam, Visual SourceSafe, ClearCase and CVS).

Another important area is integration between JBuilder and the other products that make up the Borland solution for Java. We have an amazing level of integration between JBuilder 9 and StarTeam. Check out the Team menu of JBuilder 9 Enterprise and you will see that the integration with StarTeam goes far beyond what you will find between any other IDE and change management system. The integration between JBuilder and Together Edition for JBuilder has also improved and provides automatic synchronization between your UML models and code. And in the future you can look forward to an even higher level of integration with Together Edition for JBuilder running right inside the JBuilder IDE.

Develop your Java applications faster

It seems like everything is moving faster today. Bigger project backlogs and fewer resources mean developers have to get more done in less time. This is where the idea of speeding development really becomes important. Developers need a tool that will help them get their work done faster. In JBuilder, our goal is to provide the right combination of coding tools and wizards to help all levels of Java developers get their work done more quickly but not get in the way of their code. JBuilder 9 includes new and improved tools for building Web applications, working with Ant, and building archives among many others. And it is all done in pure Java for cross-platform scalability.

Build in performance and quality from the start

Perhaps the most exciting new part of JBuilder 9 Enterprise is the inclusion of Borland Optimizeit Suite performance tools. Optimizeit Suite includes a profiler, thread debugger, and code coverage tools to help ensure that you are delivering high quality, high performance applications. These tools are a great complement to the quality tools in JBuilder, which include debugging, remote debugging, and unit testing. For example, you can use the unit testing tools in JBuilder to quickly build tests and then use Optimizeit Code Coverage to visually see how much of your code is being tested. Getting things done right the first time is always easier than having someone else find problems and having to rush to fix them at the last minute. With JBuilder, our goal is to empower JBuilder users to deliver the best quality applications.

An award winning solution

The ad shows just a few of the many awards that have recently been presented to JBuilder. We have also received a number of new awards including PC Magazine Editors' Choice, eWEEK Analyst's Choice, JavaPro Readers Choice, and the SIIA Codie Award for best software development product. Nearly every industry publication and trade group has recognized Borland JBuilder as the leader in both Java development and software development in general.

The application lifecycle

The icons near the bottom of the ad represent the application lifecycle and how JBuilder fits into it. The idea behind this is to show that Borland offers more than just development tools. Borland now offers a full ALM (Application Lifecycle Management) solution for Java. The Borland solution for Java includes:

• Define – CaliberRM

• Design – Together Edition for JBuilder

• Develop – JBuilder

• Test – Optimizeit Suite and Optimizeit ServerTrace

• Deploy – Borland Enterprise Server and JDataStore

• Manage – StarTeam

JBuilder fits into the develop portion of the application lifecycle and also closely links with other parts of the solution.

JBuilder integration with Together Edition for JBuilder ensures that your UML models and code are always synchronized without having to manually forward and reverse engineer. Together also supplements JBuilder with code audits, metrics, and documentation tools.

JBuilder works with CaliberRM requirements management through Together Edition for JBuilder to help ensure user requirements are tracked and delivered on.

Optimizeit Suite is included in JBuilder Enterprise and runs right within the JBuilder IDE to help ensure quality and performance of applications. Optimizeit ServerTrace takes it a step further and helps you track down performance issues in deployed applications.

JBuilder includes tight integration with Borland Enterprise Server, a high-performance, J2EE-compliant application server. JBuilder also includes a development license for JDataStore, an all-Java database that is a great solution where a “no-maintenance” database is required.

And for managing team development, the integration between JBuilder and StarTeam goes beyond what you will find between any other Java IDE and team development solution.

Excellence Endures

Finally, you'll notice the tagline “Excellence Endures” below the Borland logo. This year Borland is celebrating our 20th anniversary. Twenty years of helping developers build better software faster. Be sure to join us in the celebration at this year's Borland Conferences.