Fast teams and the story of Borland

By: Anders Ohlsson

Abstract: The "Speed" ad campaign

You may have seen our latest ad campaign in some magazines. This article has the print schedule and a huge JPEG image of the ad.

Things to do when you see this ad... Give it to your manager. Give it to his/her manager. Hand it to your CEO, CIO, CTO... Stick it on his/her desk, maybe his/her door, maybe even on his/her wind shield... Tape it to the outside of your own door. Bring it to meetings. Scan it and post it on a bunch of websites. Tell all your friends, and all their kids...

The text says "For more than 20 years, Borland has been accelerating application development. One developer at a time. Today, we're accelerating the entire development and deployment team - architects, programmers, testers, implementers, and managers. Speed and agility come from our best-in-class products seamlessly integrated in the Borland Suite - erasing technology boundaries that prevent people from working together. No platform lock in. No arbitrary process. Built for tomorrow's technology infrastructure. Today's Borland. Just like yesterday's. Only faster, yet. Accelerate your team today."

You can look forward to finding this ad in various magazines all through-out this quarter. Here's the print schedule:

USA

InfoWorld (27 Jan, 3 Feb, 17 Feb, 3 Mar, 17 Mar)
InformationWeek (3 Feb, 17 Feb, 3 Mar, 17 Mar, 31 Mar)
eWeek (27 Jan, 10 Feb, 24 Feb, 10 Mar, 24 Mar)
ComputerWorld (3 Feb, 17 Feb, 3 Mar, 17 Mar)
CIO Magazine (1 Feb, 1 Mar)
SD Times (1 Feb, 1 Mar)
Application Development Trends (2 issues)
Dr Dobbs Journal (Mar, Apr)
Software Development (Mar, Apr)
Federal Computer Week (3 issues)
Government Computer News (10 Feb, 24 Feb, 10 Mar)
JavaPro (Mar, Apr)
Java Developer's Journal (2 issues)
.NET Magazine (2 issues)
.NET Developer's Journal (2 issues)
C++ Users Journal (Mar, Apr)
Windows Developer Magazine (Mar, Apr)
MSDN Magazine (Mar, Apr)
Visual Studio Magazine (Mar, Apr)

Canada

CIO (2 issues)
ComputerWorld (2 issues)

Brazil

ComputerWorld (issues 380, 381, 382)
Info Exame (2 issues)
Developers Magazine (Feb, Mar)

Mexico

Information Week (4 issues)

United Kingdom

Computer Weekly (2 issues)
Computing (2 issues)
IT Week (1 issue)
Application Development Advisor (1 issue)
Visual Systems Journal (1 issue)

Germany

ComputerWoche (3 issues)
Computer Zeitung (2 issues)
C't Magazin (2 issues)
Java Magazin (1 issue)
Objekt Spektrum (1 issue)

France

01 Informatique (3 issues)
Le Monde Informatique (2 issues)
01 Reseaux (1 issue)

Singapore

Business Times
Straits Times Computertimes
Computerworld Singapore

India

Dataquest
Express Computers
PC Quest

Hong Kong

Hong Kong Economic Times
Computerworld Hong Kong

China

China CEO & CIO
Computerworld China
China Information World

Taiwan

Information and Computer MG
PC Magazine
PC Week

Australia

CIO Australia
The Australian
Computerworld Australia

New Zealand

Computerworld New Zealand

Korea

The Electronic Times
Hi-Tech Information Korea

Japan

CIO Japan
Nikkei Network
Weekly Diamond
Java World Japan
Nikkei Open System

And a lot more...


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