Inprise Corporation Names J.D. Hildebrand Content Director For New Community Site

Abstract: Award-Winning Editor to Drive Inprise's Developer Community Initiative

INPRISE CORPORATION NAMES J.D. HILDEBRAND CONTENT DIRECTOR FOR NEW COMMUNITY SITE

Award-Winning Editor to Drive Inprise's Developer Community Initiative

SCOTTS VALLEY, Calif. -- Sept. 2, 1999 -- As part of its ongoing commitment to supporting software professionals worldwide, Inprise Corporation (Nasdaq: INPR) today named J.D. Hildebrand content director and editor-in-chief of Inprise's online community for software developers. The service is currently being previewed at http://community.borland.com. The goal of the new site is to provide information and services to software developers worldwide.

As editor-in-chief, Hildebrand will establish and supervise systems for selecting, acquiring, writing, fact-checking, and editing content for the site. "Our goal is to make the Web site the software development industry's premier source of technical information," Hildebrand says. "We are setting systems in place to publish an extraordinary 4,000 articles per year: news, technical tutorials, trend analyses, editorials, product evaluations, and more. We have recruited editors and writers from some of the industry's leading publications to help us serve up fresh, compelling, irresistible relevant content every single day."

"We needed an individual who understands how to address the development community's key issues," says David Intersimone, Inprise's vice president of developer relations and director of the community project. "J.D. has been responsible for some of the software development industry's leading publications. He is undoubtedly the best choice for Inprise."

Prior to joining Inprise, Hildebrand served as editorial director of the Developer Group at PennWell Publishing Co., where he was responsible for VB Tech Journal, Windows Tech Journal, and other publications for software development professionals.

A programmer himself, Hildebrand brings over 20 years' experience in editorial management, magazine launches, trade-show management, curriculum development, editorial training, and business development to the project. He has trained thousands of magazine editors on topics ranging from fact-checking and copy-editing to magazine launches and finance. Hildebrand has held editorial-management positions at Miller Freeman, Oakley Publishing, and Camden Communications. His work has received awards from the Computer Press Association, Western Publications Association, Magazine Design & Production, and Folio: magazine.

About community.borland.com
The Web site provides a unique forum for communication, collaboration, and access to products and code. The site currently allows participants to read articles, vote in surveys, join newsgroups, shop, and access timely and relevant information through Inprise's use of Aeneid's EoCenter, a high-tech research center that provides news, product reviews, events and company profiles. The site is currently public in beta form at http://community.borland.com, with a launch scheduled for later this year.

About Inprise Corporation
Inprise Corporation is a leading provider of Internet-enabling software and services designed to simplify the complexity of application development for corporations and individual programmers. Inprise delivers integrated, scalable and secure solutions, distinguished for their ease of use, performance and productivity. Committed to open platforms, Inprise continues its tradition of service and support for the millions of software developers around the world through its online developer community and E-commerce site -- www.borland.com -- providing a range of technical information, value-add services and third-party products. Founded in 1983, Inprise is headquartered in Scotts Valley, California, with operations worldwide.


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